Sony Sony BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV

Home

Products

Sony BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV

Features & Specs

COGNITIVE PROCESSOR XR™

Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with deep blacks, high peak brightness, and natural colors.

XR TRILUMINOS PRO™

Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.

FULL ARRAY LED & XR CONTRAST BOOSTER 5

Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.

GOOGLE TV™

See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.

BRAVIA CORE™

Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs.

PERFECT FOR PLAYSTATION® 5

Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps5 as specified in HDMI 2.1 and input lag as low as 8.5ms.

COGNITIVE PROCESSOR XR™

Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with deep blacks, high peak brightness, and natural colors.

XR TRILUMINOS PRO™

Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.

FULL ARRAY LED & XR CONTRAST BOOSTER 5

Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.

GOOGLE TV™

BRAVIA CORE™

Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs.

PERFECT FOR PLAYSTATION® 5

Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps5 as specified in HDMI 2.1 and input lag as low as 8.5ms.

More features

Expert Insight

The X90J hits the mainstream sweet spot for image quality and features

c|net

Editor

Product Description

Explore the world with precise 4K HDR pictures

See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™.

World's first cognitive intelligence TVs

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Precise 4K picture, as perceived by the human eye

Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.

Turn any sound into a truly immersive experience

Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately—whatever you're watching. Enjoy your entertainment in a whole new way, with sound and picture in perfect harmony.

Watch what you love. Control it with your voice

Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started.

A wide palette of naturally beautiful colors

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

Real life depth with deep blacks and intense brightness

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.

Sound from the screen, perfectly matching action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what's on the screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Easily control your smart home

Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.

Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.

Manuals and Warranty

Customer Reviews

Sony