Next generation picture and sound with Cognitive Intelligence
See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
More depth and texture with pure blacks and stunning highlights
Feel the beauty of OLED contrast with pure blacks and lifelike brightness. XR OLED Contrast Pro technology, powered by the Cognitive Processor XR™, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights. No more details overwhelmed by shadow or lost in blown-out highlights.
A wide color spectrum for real-world shades and hues
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural – with the same accuracy as the human eye.
Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™
With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included credits to choose from hundreds of the latest release movies to redeem. In addition, you’re subscribed to an amazing selection of movies to stream anytime and as many times as you like. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.
Enjoy immersive and engaging cinematic content as the creator intended
See your favorite content the way it was always meant to be watched with a range of technologies that preserve the creator’s intent. Dolby Vision™ brings scenes to life with striking highlights, deeper blacks, and vibrant colors. IMAX Enhanced™ content brings the immersion into the home with digitally remastered movies that provide full screen picture and more powerful sound – just as the creator intended. Netflix Adaptive Calibrated Mode allow you to enjoy Netflix original content in original studio picture quality by working together with the ambient light optimization feature of BRAVIA XR TVs to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions. BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Perfect for PlayStation®5
Take your gaming to the next level with BRAVIA XR TVs and feel the action all around you with detailed, responsive gameplay. See the advantage in high-performance games and near-instant on-screen action with dedicated Game Mode featuring input lag as low as 85ms. Only Sony TVs have exclusive features for the PS5® console. With Auto HDR Tone Mapping HDR settings of the PS5 console are automatically adjusted to your TV for detailed, high-contrast scenes. And with Auto Genre Picture Mode picture quality modes automatically switch between Game Mode when gaming and Standard Mode when watching movies for optimal picture settings.
Level-up your gaming with features specified in HDMI 2.1
With features such as 4K/120, VRR, and ALLM as specified in HDMI 2.1, BRAVIA XR TVs deliver a thrilling gaming experience. With 4K/120 you get up to 120fps on compatible games and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically adjust the displays refresh rate to match the variable frame rates of the gaming device to avoid stuttering delays and screen tearing enabling smoother gameplay. And Auto Low Latency Mode (ALLM) allows your TV to recognize when a gaming console is connected and can automatically switch to low latency mode ensuring smoother, more responsive gameplay.