In 1962, Matsushita embarked on a mission that would revolutionize the world of audio forever. With a passion for bringing exceptional sound to every ear, he laid the foundation for Audio Technica. Matsushita was fueled by a sense of purpose, yet equally disheartened by the barriers of cost that hindered widespread enjoyment of high-fidelity sound. From beginner to audiophile and everything in between, Audio Technica offers quality audio for all.
