98 YEARS OF INNOVATION
Peter Bang and Svend Olufsen
In 1925, working out of a Danish farmhouse, Peter Bang and Svend Olufsen reinvented the radio, developing The Eliminator, the first mass-produced radio that could be plugged into the wall, without the need for a battery. A century later, that entrepreneurial spirit of innovation lives on in everything we do. It’s what drives us: to change how we all hear, see and feel the world.
