All About NAD
NAD (New Acoustic Dimension) is a highly respected audio equipment manufacturer known for its "music first" philosophy and no-frills approach to high-fidelity sound. Founded in London in 1972 by Dr. Martin Borish and other audio enthusiasts, the company quickly gained recognition with its legendary NAD 3020 integrated amplifier in 1978, which revolutionized the industry by delivering exceptional sound quality at an affordable price point.
The company's design philosophy emphasizes performance over flashy features, focusing on clean circuit design, robust power supplies, and careful component selection. NAD's signature sound is often described as warm, detailed, and musical, avoiding the harsh or clinical character sometimes associated with other high-end audio equipment.
Over the decades, NAD has expanded its product line to include a wide range of audio components, including amplifiers, receivers, CD players, DACs, and streaming devices. The company has embraced digital technology while maintaining its core values, introducing innovations like their MDC (Modular Design Construction) architecture, which allows users to upgrade their equipment's capabilities as technology evolves.
Today, NAD is part of the Lenbrook Group, alongside sister brands PSB Speakers and Bluesound, and continues to be a benchmark for value-oriented audiophile equipment, maintaining its reputation for delivering superior sound quality without unnecessary complexity.
