Next generation picture and sound with Cognitive Intelligence

See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Our widest palette of naturally beautiful colors

Experience our widest palette of colors with breakthrough QD-OLED panel technology and see pictures that are naturally bright and vibrant. Powered by Cognitive Processor XR™ and enhanced by XR Triluminos Max, millions of individual, self-illuminating pixels deliver more colors than ever before for an elevated viewing experience. The saturation, hue, and brightness of every color is presented in exquisite detail, revealing subtle shades and differences as seen in real life.

Feel immersive realism with pure blacks and brighter colors

Drastically transform the look and feel of your favorite content with enhanced contrast and color of the BRAVIA XR A95K. By pairing our breakthrough QD-OLED panel and XR OLED Contrast Pro, both powered by the Cognitive Processor XR™, see up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure blacks and our brightest colors.

The entertainment you love. With help from Google

See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.

Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™

With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included credits to choose from hundreds of the latest release movies to redeem. In addition, you’re subscribed to an amazing selection of movies to stream anytime and as many times as you like. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.

Enjoy immersive and engaging cinematic content as the creator intended

See your favorite content the way it was always meant to be watched with a range of technologies that preserve the creator’s intent. Dolby Vision™ brings scenes to life with striking highlights, deeper blacks, and vibrant colors. IMAX Enhanced™ content brings the immersion into the home with digitally remastered movies that provide full screen picture and more powerful sound – just as the creator intended. Netflix Adaptive Calibrated Mode allow you to enjoy Netflix original content in original studio picture quality by working together with the ambient light optimization feature of BRAVIA XR TVs to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions. BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Perfect for PlayStation^®5

Take your gaming to the next level with BRAVIA XR TVs and feel the action all around you with detailed, responsive gameplay. See the advantage in high-performance games and near-instant on-screen action with dedicated Game Mode featuring input lag as low as 8.5ms. Only Sony TVs have exclusive features for the PS5^® console. With Auto HDR Tone Mapping HDR settings of the PS5 console are automatically adjusted to your TV for detailed, high-contrast scenes. And with Auto Genre Picture Mode picture quality modes automatically switch between Game Mode when gaming and Standard Mode when watching movies for optimal picture settings.