While I enjoyed the performance of the Ultra system, I’m having a hard time grappling with how a $3700 loudspeaker system (not including subwoofer) could compete with another recent system with a retail price closer to $30,000. When I say compete, I mean by making it difficult to choose which loudspeakers you’d rather listen to for the next 5 or 10 years if price was no concern. There is an incredible psychological barrier to break down when you know one system is $30k or over while the other system you might consider is less than $4000. I can’t say if the Ultra system is worse, better, or equal-but-different compared to that hypothetical $30,000 system. But whatever the Ultra system is, it is not wildly outclassed by loudspeakers costing a lot more. Hearing the Ultra system really makes you question whether it is necessary to spend more, even if you could.