[{"id":639668617375,"handle":"all-regularly-priced-items","updated_at":"2025-07-11T09:36:10-06:00","published_at":"2024-11-30T15:25:35-07:00","sort_order":"best-selling","template_suffix":null,"published_scope":"web","title":"All Regularly Priced Items","body_html":null},{"id":280456888479,"handle":"audio","updated_at":"2025-07-11T11:30:13-06:00","published_at":"2021-12-02T11:21:36-07:00","sort_order":"best-selling","template_suffix":"top-level","published_scope":"global","title":"Audio","body_html":"","image":{"created_at":"2022-01-06T15:53:45-07:00","alt":"audio","width":971,"height":386,"src":"\/\/listenup.com\/cdn\/shop\/collections\/audio.png?v=1641509626"}},{"id":280457642143,"handle":"audio-components","updated_at":"2025-07-11T09:36:10-06:00","published_at":"2021-12-02T11:52:14-07:00","sort_order":"best-selling","template_suffix":"top-level","published_scope":"global","title":"Audio Components","body_html":"","image":{"created_at":"2022-01-04T09:53:36-07:00","alt":null,"width":2500,"height":1767,"src":"\/\/listenup.com\/cdn\/shop\/collections\/electronics.jpg?v=1641315217"}},{"id":640472416415,"handle":"audio-technica","title":"Audio Technica","updated_at":"2025-07-10T13:30:08-06:00","body_html":"\u003cp style=\"text-align: center;\"\u003eExplore the Audio Technica collection featuring \u003cbr\u003eturntables, headphones, cartridges, styluses \u0026amp; more.\u003c\/p\u003e","published_at":"2025-04-11T14:09:24-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Audio Technica"}],"published_scope":"global","image":{"created_at":"2025-04-11T14:13:05-06:00","alt":"Shop the Audio Technica Collection at ListenUp","width":1800,"height":1800,"src":"\/\/listenup.com\/cdn\/shop\/collections\/Untitled_design_7_2ff3f7df-c9c3-4673-aff6-9f707d68462d.png?v=1744402385"}},{"id":297960997023,"handle":"audio-technica-cartrdiges","title":"Audio Technica Cartridges","updated_at":"2025-06-23T12:55:31-06:00","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/listenup.com\/pages\/audiotechnica\" title=\"Shop Audio Technica at Online Authorized Retailer ListenUp\"\u003eAudio Technica\u003c\/a\u003e offers world class cartridges and diamond styli so that everyone can become an analog enthusiast.\u003c\/p\u003e","published_at":"2024-02-29T11:32:47-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Audio Technica"},{"column":"title","relation":"contains","condition":"Cartridge"},{"column":"title","relation":"not_contains","condition":"Clearance"},{"column":"variant_price","relation":"greater_than","condition":"36"},{"column":"title","relation":"not_contains","condition":"Cleaner"}],"published_scope":"global","image":{"created_at":"2024-05-01T07:49:49-06:00","alt":"Shop Audio Technica Cartridges at Online Authorized Retailer ListenUp","width":1080,"height":1080,"src":"\/\/listenup.com\/cdn\/shop\/collections\/Untitled_design_9.png?v=1718806736"}},{"id":298653941919,"handle":"moving-magnetic-cartridge","title":"Moving Magnetic Cartridge","updated_at":"2025-06-23T12:55:31-06:00","body_html":"","published_at":"2024-03-26T10:28:40-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Moving Magnet Cartridge"},{"column":"title","relation":"not_contains","condition":"Clearance"}],"published_scope":"global"},{"id":280458068127,"handle":"turntables-accessories","updated_at":"2025-07-11T09:36:10-06:00","published_at":"2021-12-02T11:57:20-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Turntables","body_html":"","image":{"created_at":"2022-01-05T16:54:54-07:00","alt":"Turntables \u0026 Accessories","width":1080,"height":1080,"src":"\/\/listenup.com\/cdn\/shop\/collections\/turntables-accessories.png?v=1712338440"}},{"id":301151355039,"handle":"welcome10","updated_at":"2025-07-11T11:30:13-06:00","published_at":"2024-07-02T15:18:25-06:00","sort_order":"best-selling","template_suffix":null,"published_scope":"web","title":"Welcome10","body_html":null}]
The AT-VM740xML is a high-end dual moving magnet cartridge engineered for audiophile-level vinyl playback. Featuring a nude microlinear stylus and high-efficiency PCUHD coils, it delivers exceptional channel separation, dynamic clarity, and a full, natural soundstage. Designed for easy installation with threaded mounting and crafted in Japan, this cartridge is ideal for listeners seeking studio-quality sound at home. At $249, it’s a superior upgrade for any hi-fi turntable.
Get the Details
Features & Specs
Nude microlinear stylus for precise groove tracking
Dual moving magnet design for accurate stereo separation
PCUHD copper coils for high signal purity
Threaded cartridge body for tool-free mounting
Die-cast aluminum housing reduces vibration
Compatible with multiple interchangeable styli in VMx series
Nude microlinear stylus for precise groove tracking
Dual moving magnet design for accurate stereo separation
PCUHD copper coils for high signal purity
Threaded cartridge body for tool-free mounting
Die-cast aluminum housing reduces vibration
Compatible with multiple interchangeable styli in VMx series
Expert Insight
The AT-VM740xML has elevated my vinyl listening to a professional level. Its microlinear stylus tracks beautifully and brings out fine details I never noticed before. The build quality is superb, and installation was a breeze thanks to the threaded mount design.
The AT-VM740xML is a premium dual moving magnet cartridge from Audio-Technica's acclaimed VMx series, designed to capture every detail of your vinyl with exceptional precision and warmth. Featuring a nude microlinear stylus and paratoroidal coil structure, this cartridge offers superb high-frequency response and low distortion. With a lightweight body, high-purity copper coils, and threaded inserts for easy mounting, it seamlessly blends audiophile-grade performance with everyday usability. Made in Japan, the AT-VM740xML is a sophisticated upgrade for any serious turntable setup.
Specifications
Model: AT-VM740xML
Cartridge Type: Dual Moving Magnet
Stylus Tip Shape: Microlinear
Stylus Mount: Nude
Cantilever: Aluminum
Body Material: Die-cast aluminum
Coil Material: PCUHD (Pure Copper Ultra High Drawability)
Generator Design: Paratoroidal, dual coils per channel
Frequency Response: Extended and detailed
Channel Separation: Enhanced stereo imaging
Mounting: Threaded inserts (no nuts required)
Stylus Protector: V-cut for precise stylus placement
Compatible Replacement Styli:
AT-VMN10xCB
AT-VMN20xEB
AT-VMN30xEN
AT-VMN40xML
AT-VMN45xML
AT-VMN50xSH
AT-VMN60xSL
Made in: Japan
Key Features List
Nude Microlinear Stylus: Ensures extended contact with record grooves for high-frequency accuracy and lower distortion across the entire playback.
Dual Moving Magnet Structure: Precisely mirrors stereo record grooves, offering enhanced channel separation and realistic audio imaging.
PCUHD Copper Coils: Engineered with pure, highly conductive copper for improved electromagnetic performance and signal clarity.
Threaded Mounting Design: Simplifies headshell installation—no need for mounting nuts, just two screws for a secure, hassle-free fit.
Vibration-Resistant Construction: Die-cast aluminum housing minimizes unwanted resonance for cleaner, more focused sound.
Interchangeable Stylus Options: Easily upgrade to various stylus profiles (elliptical, shibata, etc.) for tailored sound refinement.
Q&A Section
Q: What type of stylus does the AT-VM740xML use? A: It uses a nude microlinear stylus for exceptional groove tracking and audio fidelity.
Q: Is this cartridge compatible with other AT styli? A: Yes, it's compatible with most AT-VMNx series replacement styli, excluding mono models.
Q: How is it mounted to a headshell? A: The cartridge features threaded inserts so it can be mounted with just two screws—no nuts required.
Q: What materials are used in the coil system? A: It uses PCUHD copper, a high-purity, ultra-drawable copper that enhances signal transmission.
Q: Does it work with 78 RPM records? A: No, this cartridge is optimized for stereo LP playback and is not suitable for 78 RPM records.
Q: Where is the AT-VM740xML manufactured? A: It is made in Japan, known for its high-precision audio engineering.
Q: What kind of sound profile does this cartridge offer? A: Expect a full, detailed, and spacious soundstage with crisp highs and balanced mids and lows.
Q: Is the stylus replaceable? A: Yes, the stylus is removable and can be replaced or upgraded with compatible VMx series options.
Reviews
Product Description
Product Description
The AT-VM740xML is a high-end dual moving magnet cartridge engineered for audiophile-level vinyl playback. Featuring a nude microlinear stylus and high-efficiency PCUHD coils, it delivers exceptional channel separation, dynamic clarity, and a full, natural soundstage. Designed for easy installation with threaded mounting and crafted in Japan, this cartridge is ideal for listeners seeking studio-quality sound at home. At $249, it’s a superior upgrade for any hi-fi turntable.
Get the Details
Features & Specs
Features & Specs
Nude microlinear stylus for precise groove tracking
Dual moving magnet design for accurate stereo separation
PCUHD copper coils for high signal purity
Threaded cartridge body for tool-free mounting
Die-cast aluminum housing reduces vibration
Compatible with multiple interchangeable styli in VMx series
Nude microlinear stylus for precise groove tracking
Dual moving magnet design for accurate stereo separation
PCUHD copper coils for high signal purity
Threaded cartridge body for tool-free mounting
Die-cast aluminum housing reduces vibration
Compatible with multiple interchangeable styli in VMx series
Expert Insight
Expert Insight
The AT-VM740xML has elevated my vinyl listening to a professional level. Its microlinear stylus tracks beautifully and brings out fine details I never noticed before. The build quality is superb, and installation was a breeze thanks to the threaded mount design.
The AT-VM740xML is a premium dual moving magnet cartridge from Audio-Technica's acclaimed VMx series, designed to capture every detail of your vinyl with exceptional precision and warmth. Featuring a nude microlinear stylus and paratoroidal coil structure, this cartridge offers superb high-frequency response and low distortion. With a lightweight body, high-purity copper coils, and threaded inserts for easy mounting, it seamlessly blends audiophile-grade performance with everyday usability. Made in Japan, the AT-VM740xML is a sophisticated upgrade for any serious turntable setup.
Specifications
Model: AT-VM740xML
Cartridge Type: Dual Moving Magnet
Stylus Tip Shape: Microlinear
Stylus Mount: Nude
Cantilever: Aluminum
Body Material: Die-cast aluminum
Coil Material: PCUHD (Pure Copper Ultra High Drawability)
Generator Design: Paratoroidal, dual coils per channel
Frequency Response: Extended and detailed
Channel Separation: Enhanced stereo imaging
Mounting: Threaded inserts (no nuts required)
Stylus Protector: V-cut for precise stylus placement
Compatible Replacement Styli:
AT-VMN10xCB
AT-VMN20xEB
AT-VMN30xEN
AT-VMN40xML
AT-VMN45xML
AT-VMN50xSH
AT-VMN60xSL
Made in: Japan
Key Features List
Nude Microlinear Stylus: Ensures extended contact with record grooves for high-frequency accuracy and lower distortion across the entire playback.
Dual Moving Magnet Structure: Precisely mirrors stereo record grooves, offering enhanced channel separation and realistic audio imaging.
PCUHD Copper Coils: Engineered with pure, highly conductive copper for improved electromagnetic performance and signal clarity.
Threaded Mounting Design: Simplifies headshell installation—no need for mounting nuts, just two screws for a secure, hassle-free fit.
Vibration-Resistant Construction: Die-cast aluminum housing minimizes unwanted resonance for cleaner, more focused sound.
Interchangeable Stylus Options: Easily upgrade to various stylus profiles (elliptical, shibata, etc.) for tailored sound refinement.
Q&A Section
Q: What type of stylus does the AT-VM740xML use? A: It uses a nude microlinear stylus for exceptional groove tracking and audio fidelity.
Q: Is this cartridge compatible with other AT styli? A: Yes, it's compatible with most AT-VMNx series replacement styli, excluding mono models.
Q: How is it mounted to a headshell? A: The cartridge features threaded inserts so it can be mounted with just two screws—no nuts required.
Q: What materials are used in the coil system? A: It uses PCUHD copper, a high-purity, ultra-drawable copper that enhances signal transmission.
Q: Does it work with 78 RPM records? A: No, this cartridge is optimized for stereo LP playback and is not suitable for 78 RPM records.
Q: Where is the AT-VM740xML manufactured? A: It is made in Japan, known for its high-precision audio engineering.
Q: What kind of sound profile does this cartridge offer? A: Expect a full, detailed, and spacious soundstage with crisp highs and balanced mids and lows.
Q: Is the stylus replaceable? A: Yes, the stylus is removable and can be replaced or upgraded with compatible VMx series options.
