Premium 4K HDR Picture with Stunning Contrast
See how real 4K HDR can be when you combine a Full Array LED panel with the power of Sony's revolutionary Cognitive Processor XR in an immersive Seamless Edge design.

World's First Cognitive Intelligence TVs
Sony's BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

XR Picture: Ingenious 4K Picture, As Perceived By The Human Eye
Enjoy deep, natural, beautiful images from any angle with minimal light reflection. Sony's revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with Sony's Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.

XR Sound: Turn Any Sound Into A Truly Immersive Experience
Advanced speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

Hands-free Entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?" Even get answers on screen, control smart home devices, and more.

Recycle. Renew. Reduce.
Sony BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of Sony large-screen models.

XR Color: A Wide Palette Of Naturally Beautiful Colors
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

XR Contrast: Real Life Depth With Deep Blacks And Intense Brightness
Feel breathtaking contrast, just as in real life. Sony's Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

XR Clarity: Recreating Lost Texture, The Intelligent Way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sony's Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR Motion: Intelligent Motion Processing For Fast-moving, Blur-free Scenes
Watching sports and fast-moving movies just got a whole lot better. Sony's Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear.

XR Sound: Sound From The Screen, Perfectly Matching Action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what's on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.

XR Surround: All Your Entertainment Upscaled To 3D Surround Sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Voice Zoom 2 Enhances Voices For Clearer Dialog
Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Easily Control Your Smart Home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.

Supersize Your Smartphone Favorites
Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen.

Control All Your Devices With One Smart Remote
All your connected devices can be controlled with Sony's smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.

Beautifully Designed For An Immersive Viewing Experience
Sony's minimalist one slate design embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Intuitive 3-way multi-position stand, versatile for any TV placement
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Beautiful Seamless Edge - less bezel, more picture
With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what's important - the picture.

Supreme Picture Quality And Sound, Whatever The Environment
Sit back and enjoy an enthralling viewing experience. Sony's unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment.

Clutter-free, All-round Beauty
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.

Enjoy Studio-quality Entertainment, As The Creator Intended
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits.

3-way Multi-position Stand
Beautifully designed to complement your unique viewing experience, offering three levels of flexibility – standard low-profile setting, narrow furniture setting, or raised to accommodate a soundbar.