[{"id":639668617375,"handle":"all-regularly-priced-items","updated_at":"2026-06-12T05:07:22-06:00","published_at":"2024-11-30T15:25:35-07:00","sort_order":"best-selling","template_suffix":null,"published_scope":"web","title":"All Regularly Priced Items","body_html":null},{"id":639625330847,"handle":"all-tv","updated_at":"2026-06-08T11:41:09-06:00","published_at":"2024-11-21T08:39:00-07:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"All TVs","body_html":"\u003cp style=\"text-align: center;\"\u003eShopping for TVs offers a wide range of options, from ultra-sharp 4K displays to rugged outdoor models. \u003cbr\u003ePremium brands like Sony, Samsung, \u0026amp; LG deliver stunning picture quality, innovative features, and varying price points to fit your budget. \u003cbr\u003eFor indoor viewing, OLED and QLED TVs provide superior color accuracy and contrast, while outdoor TVs are designed to withstand weather conditions without compromising performance. \u003cbr\u003eWhether you're after cinematic visuals or durability, these brands offer something for every need and environment.\u003c\/p\u003e","image":{"created_at":"2024-11-21T09:05:33-07:00","alt":"Shop all tvs at Online Authorized Retailer ListenUp","width":1800,"height":1800,"src":"\/\/listenup.com\/cdn\/shop\/collections\/0f79f1ab-6ca0-4aa9-aa01-f3f6dc99ff0d.jpg?v=1732205133"}},{"id":292405346463,"handle":"new-to-listenup","updated_at":"2026-06-12T18:31:59-06:00","published_at":"2023-02-16T15:19:34-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New to ListenUp","body_html":""},{"id":641760395423,"handle":"sony-bravia-2026","title":"Sony BRAVIA True RGB","updated_at":"2026-06-01T22:57:26-06:00","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eSony’s revolutionary True RGB LED technology represents the next evolution in premium TV performance, delivering extraordinary color volume, cinematic contrast, exceptional brightness, and wider viewing angles for the ultimate home theater experience. \u003cbr\u003eBy independently controlling red, green, and blue LEDs with Sony’s advanced 22-bit processing, the new BRAVIA 7 II and BRAVIA 9 II produce stunningly lifelike images with remarkable depth, realism, and color accuracy inspired by Sony’s professional mastering monitors. \u003cbr\u003eWhether you’re building a dedicated home cinema or upgrading your living room entertainment system, Sony True RGB LED TVs redefine what’s possible in luxury television performance.\u003c\/p\u003e","published_at":"2026-05-28T14:03:45-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"contains","condition":"Sony"},{"column":"title","relation":"contains","condition":"True RGB"},{"column":"title","relation":"not_contains","condition":"open"}],"published_scope":"global","image":{"created_at":"2026-05-28T14:23:56-06:00","alt":"Sony Bravia 2026 TVs at ListenUp","width":1800,"height":1800,"src":"\/\/listenup.com\/cdn\/shop\/collections\/3f014063-507c-482c-bde8-70bcbc6a4831.png?v=1779999836"}},{"id":299084415135,"handle":"sony-bravia-tvs","title":"Sony BRAVIA TVs","updated_at":"2026-06-08T03:21:37-06:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBring the magic of the cinema to your living room with \u003ca href=\"https:\/\/listenup.com\/pages\/sony\" title=\"Shop All Sony\"\u003eSony\u003c\/a\u003e BRAVIA TVs.\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExperience stunning realism with vibrant colors, dramatic contrast, and incredible brightness. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSee every detail come to life, from the deepest shadows to the brightest highlights. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith billions of accurate colors, BRAVIA TVs deliver a truly immersive viewing experience.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2024-04-22T13:26:38-06:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sony"},{"column":"title","relation":"contains","condition":"BRAVIA"},{"column":"title","relation":"not_contains","condition":"Clearance"},{"column":"title","relation":"not_contains","condition":"Open Box"},{"column":"title","relation":"contains","condition":"Google"}],"published_scope":"global","image":{"created_at":"2024-05-08T12:42:19-06:00","alt":null,"width":1080,"height":1080,"src":"\/\/listenup.com\/cdn\/shop\/collections\/Sony_BRAVIA_7_LP_Hero.png?v=1715193739"}},{"id":298626252959,"handle":"sony-tvs","title":"Sony TVs","updated_at":"2026-06-08T03:21:37-06:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003ca href=\"https:\/\/listenup.com\/pages\/sony\" title=\"Shop All Sony\"\u003eSony\u003c\/a\u003e \u003cspan data-mce-fragment=\"1\"\u003eTVs come in three main flavors to suit how you watch. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBRAVIA TVs are like having a mini-movie theater at home, with great picture quality and color for everyday viewing. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMini LED TVs crank things up a notch with super bright lights and deep darks, perfect for folks who want the most extreme contrast. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOLED TVs use millions of self-lighting pixels to deliver the deepest blacks and brightest highlights, ideal for those who prioritize incredible detail and a truly cinematic experience.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e","published_at":"2024-03-25T15:30:23-06:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Sony"},{"column":"title","relation":"contains","condition":"Google"},{"column":"title","relation":"not_contains","condition":"Open Box"}],"published_scope":"global","image":{"created_at":"2024-04-22T11:45:55-06:00","alt":null,"width":1080,"height":1080,"src":"\/\/listenup.com\/cdn\/shop\/collections\/Bravia_9_TV_with_Soundbar_Lifestyle.png?v=1713807956"}},{"id":280464228511,"handle":"all-tvs","updated_at":"2026-06-08T11:41:09-06:00","published_at":"2021-12-02T13:30:15-07:00","sort_order":"best-selling","template_suffix":"top-level","published_scope":"global","title":"TVs","body_html":"","image":{"created_at":"2022-01-04T09:43:22-07:00","alt":null,"width":2000,"height":1416,"src":"\/\/listenup.com\/cdn\/shop\/collections\/televisions.jpg?v=1641314602"}},{"id":280467538079,"handle":"video","updated_at":"2026-06-10T08:12:51-06:00","published_at":"2021-12-02T14:38:02-07:00","sort_order":"best-selling","template_suffix":"top-level","published_scope":"global","title":"Video","body_html":"","image":{"created_at":"2022-01-04T11:24:20-07:00","alt":"Video","width":1146,"height":455,"src":"\/\/listenup.com\/cdn\/shop\/collections\/video.png?v=1641320661"}},{"id":301151355039,"handle":"welcome10","updated_at":"2026-06-12T17:36:54-06:00","published_at":"2024-07-02T15:18:25-06:00","sort_order":"best-selling","template_suffix":null,"published_scope":"web","title":"Welcome10","body_html":null}]
The Sony BRAVIA 7 II 98" Class True RGB 4K HDR Google TV delivers massive 4K entertainment with True RGB LED, XR Processor, XR Clear Image, and RGB Triluminos Max. It supports Dolby Vision, Dolby Atmos, IMAX Enhanced, DTS:X, HDMI 2.1, Google TV with Gemini, Apple AirPlay, and Chromecast built-in. With Acoustic Multi-Audio+™, Wi-Fi 6E, and 4K/120Hz gaming, it is built for premium big-screen movies, sports, streaming, and gaming.
Get the Details
AI scene recognition enhances color, contrast, clarity, and depth in real time.
Acoustic Multi-Audio+™
Built-in speakers create cinematic sound that appears to come from the screen.
HDMI 2.1 Gaming
4K/120Hz, VRR, and ALLM provide smooth, responsive next-generation gaming.
Google TV with Gemini
Personalized recommendations and voice assistance make movies and shows easy to find.
XR Contrast Booster
Enhanced brightness and shadow detail create deeper, more dimensional picture quality.
Expert Insight
Television technology has come a long way since then. CRT (picture tube) televisions eventually grew to 40”/ 280 lbs. For larger screen sizes, consumers turned to rear-projection TVs, and in the early 1970s, audio and video pioneer Henry Kloss introduced the Advent front-projection television. Projection technology continued to improve over the years with brighter lamps and better image quality. At ListenUp, we began selling flat-panel televisions in the mid-1990s. Back then, most used plasma technology and it was pre-HD, 480 lines interlaced. A 42-inch screen could easily cost $10,000. While HDTV remains the most revolutionary advancement in television history, Sony's new True RGB technology may represent the most significant improvement we've seen since. I've witnessed nearly every major television technology shift—from black-and-white TVs to color, from CRTs to projection systems, from plasma to HDTV, and from HD to 4K. Nothing will ever surpass the impact HDTV had on our industry. But Sony's ability to independently control red, green, and blue Mini LEDs in the new BRAVIA 9 II and BRAVIA 7 II True RGB TVs is a major breakthrough that deserves your attention. If you're considering a premium television, this is one technology that is absolutely worth seeing in person.
Michael J. Chapman
Over 30 years with ListenUp!
Details
Sony BRAVIA 7 II 98" Class True RGB 4K HDR Google TV with Gemini
The Sony BRAVIA 7 II 98" Class True RGB 4K HDR Google TV delivers massive cinematic performance with Sony’s True RGB LED technology, evolved Backlight Master Drive, XR Processor, XR Clear Image, XR Contrast Booster, and RGB Triluminos Max. Built for movies, sports, streaming, and gaming, this 98-inch Sony TV produces vivid color, deep contrast, smooth motion, and lifelike 4K detail.
With Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, DTS:X®, Acoustic Multi-Audio+™, Voice Zoom 3, Google TV with Gemini, Apple AirPlay, Chromecast built-in, Wi-Fi 6E, and HDMI 2.1 gaming features, the BRAVIA 7 II creates a premium big-screen entertainment experience.
Gaming: 4K/120Hz on HDMI IN 3 and 4, VRR, ALLM, Game Menu 2, PS5 optimization
Design: Black Immersive Frame with Mirror/Matte Black T Shape Stand
Stand Position: 1-way wide position
Dimensions with Stand: 2180 x 1315 x 540 mm / 85 7/8 x 51 7/8 x 21 3/8 inch
Dimensions without Stand: 2180 x 1243 x 72 mm / 85 7/8 x 49 x 2 7/8 inch
Stand Width: 1851 mm / 72 7/8 inch
VESA Mount: 600 x 400 mm
Weight without Stand: 62.2 kg / 137.1 lb
Power: AC 120V 60Hz for UL/cUL, AC 110-240V 50/60Hz for other regions
Included Accessories: RMF-TX840U Voice Remote, AC power cord, operating instructions, quick setup guide, table top stand, Sony original wall-mount bracket
What It's Great At
Massive 98-inch 4K HDR home theater viewing
True RGB color accuracy with high brightness and wide viewing angles
AI-enhanced contrast, clarity, and depth with XR Processor
Smooth sports, movies, and gaming with XR Motion Clarity
Immersive audio with Acoustic Multi-Audio+™ and Dolby Atmos
Next-generation gaming with HDMI 2.1, 4K/120Hz, VRR, and ALLM
Easy streaming with Google TV, Gemini, AirPlay, and Chromecast
Expanded Key Features List
True RGB LED Technology: Independently controlled red, green, and blue LEDs deliver rich color volume, accurate tones, and smooth gradation.
Backlight Master Drive: Controls brightness with precision for deeper blacks, brighter highlights, and more faithful color reproduction.
XR Processor: Uses AI scene recognition to optimize color, contrast, clarity, and depth in real time.
XR Clear Image: Restores detail and reduces noise so everyday content appears sharper and closer to 4K.
XR Contrast Booster: Enhances peak brightness and shadow detail for a more dimensional picture.
X-Wide Angle Pro: Keeps color and contrast vivid from side seating positions.
XR Motion Clarity: Keeps fast action smooth, bright, and clear during sports, movies, and gaming.
Acoustic Multi-Audio+™: Creates cinema-like sound that appears to come from the screen for better picture-and-audio alignment.
Voice Zoom 3: AI dialogue enhancement makes voices clearer without overpowering background audio.
Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X: Premium formats deliver cinematic HDR picture and immersive surround sound.
HDMI 2.1 Gaming: Supports 4K/120Hz, VRR, ALLM, and eARC for responsive gameplay and advanced audio.
Google TV with Gemini: Finds movies, shows, apps, and smart home controls with personalized recommendations and voice assistance.
FAQ Section
Q: What size is the Sony BRAVIA 7 II 98" model? A: It is a 98-inch class TV with a 97.5-inch measured diagonal screen size.
Q: What is True RGB technology? A: True RGB independently controls red, green, and blue LEDs for improved color accuracy, brightness control, gradation, and viewing angles.
Q: Does it support Dolby Vision and Dolby Atmos? A: Yes, it supports Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X.
Q: Is this TV good for gaming? A: Yes, it includes HDMI 2.1, 4K/120Hz, VRR, ALLM, Game Menu 2, and PS5-optimized features.
Q: What smart platform does it use? A: It runs Google TV with Gemini, Google Play Store, Chromecast built-in, Apple AirPlay, and Apple HomeKit.
Q: Can it be wall mounted? A: Yes, it supports a 600 x 400 mm VESA mounting pattern and includes a Sony original wall-mount bracket.
Reviews
Product Description
Product Description
The Sony BRAVIA 7 II 98" Class True RGB 4K HDR Google TV delivers massive 4K entertainment with True RGB LED, XR Processor, XR Clear Image, and RGB Triluminos Max. It supports Dolby Vision, Dolby Atmos, IMAX Enhanced, DTS:X, HDMI 2.1, Google TV with Gemini, Apple AirPlay, and Chromecast built-in. With Acoustic Multi-Audio+™, Wi-Fi 6E, and 4K/120Hz gaming, it is built for premium big-screen movies, sports, streaming, and gaming.
Get the Details
AI scene recognition enhances color, contrast, clarity, and depth in real time.
Acoustic Multi-Audio+™
Built-in speakers create cinematic sound that appears to come from the screen.
HDMI 2.1 Gaming
4K/120Hz, VRR, and ALLM provide smooth, responsive next-generation gaming.
Google TV with Gemini
Personalized recommendations and voice assistance make movies and shows easy to find.
XR Contrast Booster
Enhanced brightness and shadow detail create deeper, more dimensional picture quality.
Expert Insight
Expert Insight
Television technology has come a long way since then. CRT (picture tube) televisions eventually grew to 40”/ 280 lbs. For larger screen sizes, consumers turned to rear-projection TVs, and in the early 1970s, audio and video pioneer Henry Kloss introduced the Advent front-projection television. Projection technology continued to improve over the years with brighter lamps and better image quality. At ListenUp, we began selling flat-panel televisions in the mid-1990s. Back then, most used plasma technology and it was pre-HD, 480 lines interlaced. A 42-inch screen could easily cost $10,000. While HDTV remains the most revolutionary advancement in television history, Sony's new True RGB technology may represent the most significant improvement we've seen since. I've witnessed nearly every major television technology shift—from black-and-white TVs to color, from CRTs to projection systems, from plasma to HDTV, and from HD to 4K. Nothing will ever surpass the impact HDTV had on our industry. But Sony's ability to independently control red, green, and blue Mini LEDs in the new BRAVIA 9 II and BRAVIA 7 II True RGB TVs is a major breakthrough that deserves your attention. If you're considering a premium television, this is one technology that is absolutely worth seeing in person.
Michael J. Chapman
Over 30 years with ListenUp!
Details
Details
Sony BRAVIA 7 II 98" Class True RGB 4K HDR Google TV with Gemini
The Sony BRAVIA 7 II 98" Class True RGB 4K HDR Google TV delivers massive cinematic performance with Sony’s True RGB LED technology, evolved Backlight Master Drive, XR Processor, XR Clear Image, XR Contrast Booster, and RGB Triluminos Max. Built for movies, sports, streaming, and gaming, this 98-inch Sony TV produces vivid color, deep contrast, smooth motion, and lifelike 4K detail.
With Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, DTS:X®, Acoustic Multi-Audio+™, Voice Zoom 3, Google TV with Gemini, Apple AirPlay, Chromecast built-in, Wi-Fi 6E, and HDMI 2.1 gaming features, the BRAVIA 7 II creates a premium big-screen entertainment experience.
Gaming: 4K/120Hz on HDMI IN 3 and 4, VRR, ALLM, Game Menu 2, PS5 optimization
Design: Black Immersive Frame with Mirror/Matte Black T Shape Stand
Stand Position: 1-way wide position
Dimensions with Stand: 2180 x 1315 x 540 mm / 85 7/8 x 51 7/8 x 21 3/8 inch
Dimensions without Stand: 2180 x 1243 x 72 mm / 85 7/8 x 49 x 2 7/8 inch
Stand Width: 1851 mm / 72 7/8 inch
VESA Mount: 600 x 400 mm
Weight without Stand: 62.2 kg / 137.1 lb
Power: AC 120V 60Hz for UL/cUL, AC 110-240V 50/60Hz for other regions
Included Accessories: RMF-TX840U Voice Remote, AC power cord, operating instructions, quick setup guide, table top stand, Sony original wall-mount bracket
What It's Great At
Massive 98-inch 4K HDR home theater viewing
True RGB color accuracy with high brightness and wide viewing angles
AI-enhanced contrast, clarity, and depth with XR Processor
Smooth sports, movies, and gaming with XR Motion Clarity
Immersive audio with Acoustic Multi-Audio+™ and Dolby Atmos
Next-generation gaming with HDMI 2.1, 4K/120Hz, VRR, and ALLM
Easy streaming with Google TV, Gemini, AirPlay, and Chromecast
Expanded Key Features List
True RGB LED Technology: Independently controlled red, green, and blue LEDs deliver rich color volume, accurate tones, and smooth gradation.
Backlight Master Drive: Controls brightness with precision for deeper blacks, brighter highlights, and more faithful color reproduction.
XR Processor: Uses AI scene recognition to optimize color, contrast, clarity, and depth in real time.
XR Clear Image: Restores detail and reduces noise so everyday content appears sharper and closer to 4K.
XR Contrast Booster: Enhances peak brightness and shadow detail for a more dimensional picture.
X-Wide Angle Pro: Keeps color and contrast vivid from side seating positions.
XR Motion Clarity: Keeps fast action smooth, bright, and clear during sports, movies, and gaming.
Acoustic Multi-Audio+™: Creates cinema-like sound that appears to come from the screen for better picture-and-audio alignment.
Voice Zoom 3: AI dialogue enhancement makes voices clearer without overpowering background audio.
Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X: Premium formats deliver cinematic HDR picture and immersive surround sound.
HDMI 2.1 Gaming: Supports 4K/120Hz, VRR, ALLM, and eARC for responsive gameplay and advanced audio.
Google TV with Gemini: Finds movies, shows, apps, and smart home controls with personalized recommendations and voice assistance.
FAQ Section
Q: What size is the Sony BRAVIA 7 II 98" model? A: It is a 98-inch class TV with a 97.5-inch measured diagonal screen size.
Q: What is True RGB technology? A: True RGB independently controls red, green, and blue LEDs for improved color accuracy, brightness control, gradation, and viewing angles.
Q: Does it support Dolby Vision and Dolby Atmos? A: Yes, it supports Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X.
Q: Is this TV good for gaming? A: Yes, it includes HDMI 2.1, 4K/120Hz, VRR, ALLM, Game Menu 2, and PS5-optimized features.
Q: What smart platform does it use? A: It runs Google TV with Gemini, Google Play Store, Chromecast built-in, Apple AirPlay, and Apple HomeKit.
Q: Can it be wall mounted? A: Yes, it supports a 600 x 400 mm VESA mounting pattern and includes a Sony original wall-mount bracket.